Real Estate Development

Harbor Point: Pre-Selling 200 Units Before Breaking Ground

Harbor Point Development

Harbor Point: Pre-Selling 200 Units Before Breaking Ground
The Challenge

A $45M mixed-use development in Wynwood with a tight pre-sale timeline. The sales team had renderings and a brochure, but no video content for investor presentations or buyer outreach.

The Solution

A multi-phase production: drone aerials of the site and surrounding neighborhood, a development sizzle reel with renderings and lifestyle footage, and a launch event highlight video for the broker preview night.

The Results
  • Sizzle reel became the centerpiece of investor pitch decks and broker presentations
  • Launch event video extended the reach of the broker preview to 3x the attendee list
  • Drone content repurposed for social media throughout the pre-sale period

The video paid for itself in the first week. Our brokers had something real to show, not just floor plans and renderings.

Carlos Mendez Carlos Mendez
Managing Director, Harbor Point Development

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