Video tops the charts among the best digital marketing methods for 2020 (and beyond). 92% of marketers feel that video is a vital part of business growth strategy, and 95% of those marketers plan on ramping up video spending this year.
Video is the future, and the future is here- in the palms of our hands, tucked conveniently in our laptop cases, and displayed hundreds of feet in the air. The legendary Times Square in NYC is only a small taste of what video can accomplish.
Digital marketing aside, video is useful for more than your latest ad campaign; it can be used to connect with employees and foster an innovative environment in the office.
1. WELCOME VIDEO
A welcome video is a perfect way to showcase what your business is all about. Think of this video type as a visual “About Us” section on your company website. Many brands use welcome videos to capture customer’s attention on their landing page, social media, and YouTube channel.
Consumers really enjoy this video type when it is created with flair and to-the-point information. It offers you- the brand- a chance to shine a light on what values your company embodies, who you serve, and what makes you better than the rest.
2. TESTIMONIAL VIDEO
Did you know that 92% of consumers will read an online review (testimonial) before making a purchase decision? Brands can sell their product or service as hard as they want, but at the end of the day, it all comes down to one thing: a previous customer’s experience.
What someone has to say about your business (whether that be word of mouth or on an online forum) is a driving force behind sales numbers. This is true for B2B companies as well; 97% of B2B customers consider testimonials as the most reliable form of content.
Any business that wants to expand its reach through traditional marketing should utilize commercials. Not only can they put your brand in the sight of millions of customers, but commercials are also very fun to make.
A boat-load of creativity is poured into commercials, as it takes skill, time, and effort- usually at the hands of a hired video production company. While commercials might come with a costly price tag, a well-thought-out video that follows a marketing strategy is sure to generate a positive ROI.
This video type is not marketing-specific, which means you can utilize presentation videos for employee interactions, such as staff meetings, training sessions, company seminars, and more. If it calls for a presentation, at least one to two videos should be used.
Videos make for excellent sales presentations as well. Nothing grabs a potential client or board member’s attention more than a quick video that drives home your overall message, hard facts, and real-life sales data.
5. EVENT VIDEOS
If your business is hosting an upcoming open house, conference, or company networking event, document it on video. Capturing your business’ events with film is a prime opportunity to show others a behind-the-scenes clip of your brand culture and thought leadership.
Having documentation of your business’s event on a visual medium is a massive marketing asset as well. These events (when captured in a professional and appealing format) can attract new employees and potential long-lasting customers.
Are you looking to create a video for your business? If so, we’d love to chat with you about how to take your business to the next level using the power of videos – we can help!